UTECH Brazil will be an exclusive, invitation-only roundtable bringing together key stakeholders from across Brazil’s polyurethane value chain to debate the opportunities and challenges of creating a more circular PU economy.

The discussion will explore mattress recovery, reverse logistics, recycled polyols, lower-carbon materials and customers’ willingness to pay, with a focus on what it will take to move circular polyurethane from ambition to commercial reality.

A focused, interactive debate

Led by Steven Pacitti, Editor of Urethanes Technology International, the 90-minute editorial roundtable will bring together 16–22 senior industry representatives for an open and balanced discussion. The session will be conducted in Portuguese, with English interpretation available where required.

The discussion will focus on four key questions:

• Who pays? Exploring the economics and responsibilities across the value chain. 
• What is viable? Assessing practical solutions for recovery, reverse logistics and recycled materials. 
• What will customers buy? Understanding market demand, purchasing decisions and willingness to pay for lower-carbon materials. 
• How are claims verified? Examining traceability, certification and the credibility of circularity and carbon claims.
• Following the event, the key insights and recommendations will be captured in a bilingual post-event report, “Five Actions for Circular PU in Brazil”, providing a concise summary of the discussion and identifying practical steps towards a more circular polyurethane industry in Brazil.

A balanced industry perspective

The round table will bring together a deliberately diverse group of stakeholders, including:

• PU systems houses and raw material suppliers
• Mattress manufacturers and retailers
• Recyclers and logistics operators
• Downstream customers and end users
• Industry associations and standards bodies
• Traceability and certification specialists
• Independent editorial moderation 

Sharing the outcomes

Following the event, the key insights and recommendations will be captured in a bilingual post-event report, “Five Actions for Circular PU in Brazil”, providing a concise summary of the discussion and identifying practical steps towards a more circular polyurethane industry in Brazil.